Author of The Data Trap · Keynote Speaker · Executive Coach · Founder, Perpetual Development
William Gulley
For more than seven years, William Gulley has worked inside healthcare organizations: in executive sessions, leadership team meetings, and the rooms where performance decisions get made under pressure. One problem runs through all of it: the gap between what the data shows and what leadership is willing to hear, and how pressure moves through systems when the numbers don't move.
He brings to that work a career built in demanding environments: Axess Ultrasound, Ford Motor Company, Ingram Micro, and private equity-backed startups, as well as executive leadership at Butler University, where his team earned multiple Brandon Hall Awards for corporate learning innovation.
Founder and Managing Director of Perpetual Development. Certified Executive Coach (CEC, AIMC-CC). B.S. Mechanical Engineering, Purdue University. MBA, Eli Broad Graduate School of Management, Michigan State University.
WHAT LEADERS ARE SAYING
What healthcare and business leaders are saying about The Data Trap and about working with William.
" Every healthcare executive responsible for clinical, operational, or financial performance should read this book and discuss it with their leadership team."
Patrick McGill, MD, DHA, MBA President & CEO, Community Health Network
" As a healthcare leader, I have worked with William and seen these ideas transform how caregivers engage with data by sparking curiosity in the work, asking relevant questions, and confidently using self-service tools. When data informs better decisions instead of being used as the decision, patient outcomes improve. Let this book guide you to greater impacts."
Lindsay Wahl, VP Digital Transformation
Community Health Network
" Great leaders know that data alone rarely changes outcomes; disciplined decisions do. I have worked with William as he helped me and the leaders in our community better understand the critical space between metrics and meaningful action. His work brings clarity to complex organizational dynamics and helps leadership teams focus on the behaviors and decisions that actually move results. William combines deep analytical thinking with practical leadership insight in a way few advisors can. This book reflects the same clarity and discipline he brings to every engagement.
Mark McFatridge, Founder & CEO
Quade
" Higher Education and healthcare are awash in data, and with the constant introduction of new data sources like AI, that is unlikely to change. Even though AI and other tools can analyze data, their outputs are often no more explanatory than the dashboards we currently use. This book provides a remedy that encourages you to focus on the problem being solved and equips you to focus on the work necessary to provide your organization with a clearer path to solutions.
Dr. Craig Caldwell, Dean
Lacy School of Business, Butler University